A concept store situated inside a traditional early 20th-century building, right in the heart of the city. With its 1100 square metres surface, distributed over six floors, the showroom offers a fully immersive atmosphere in the quintessence of Italian lifestyle. A landmark able to inspire guests' imagination; a venue to visit and explore, where anyone can dream of a new attire for his own home. The space, vertically oriented and adorned by terraces and balconies, is divided between five independent apartments each of them embodies a specific mood. Designed with a meticulous attention to details, from the finishing and colour palette choice, to the interior furnishing, the artworks and objects selection.